The New Age Of Digital Is Here.

THE POWER OF DIGITAL ECOSYSTEMS BROUGHT TO LIFE. POWERING YOUR DIGITAL GROWTH STRATEGY.

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People

We put people first, your consumers and your profits.

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Devices

Mobile isn’t in the middle anymore, it’s leading the game, and we’re leading it.

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Technology

Bring it all together into actionable data, insights, and drive successful campaigns.

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People First

Your Audience Moves In Real Time… So Do We…

Accelerated Digital is a mobile and cross-channel programmatic advertising platform connecting brands to audiences that enables meaningful engagement with targeted consumers. With Accelerated Digital marketers can influence consumer behavior in real-time, maximizing the return on their digital advertising investment.

MOBILE IS MORE THAN A SET OF DEVICES. IT’S A SET OF BEHAVIORS…
Consumers live their lives on the move. They are, by definition, mobile. Accelerated Digital helps brands understand the behaviors of consumers on the move and reaches them across all their screens.

DEVICES DON’T BUY THINGS… PEOPLE DO…
Accelerated Digital’s technology overcomes the limitations of user identification in mobile and across networked devices, anonymously describing the consumers behind the devices. So advertisers understand who they are talking to, not just what they are communicating through.

Engage Your Audience

When and Where it Matters…

Accelerated Digital is a mobile and cross-device marketing company. We provide an enterprise-ready solution for brands and other large media buyers who aim to have meaningful engagements with consumers on the move.

The Accelerated Digital InCite Platform™ is fully RTB-enabled and delivers massive global reach through access to all leading inventory providers. Accelerated Digital’s technology overcomes the limitations of user identification in mobile and across networked devices, yielding rich, nuanced portraits of real consumers. That gives marketers the power to deliver precise communications resulting in meaningful interaction, dialog and transactions.

Accelerated Digital’s technology solves the personalization issue by consistently recognizing the consumer behind the device and appends dozens of targeting factors to each ad opportunity in real-time, enabling targeting technology to combine mobile, contextual and demographic data with behavioral signals, to connect brands to the right consumers, at the right time and place. Thus, transforming mobile advertising inventory into marketing-actionable opportunities to engage the customers behind the devices.

MARKETERS NEED PROGRAMMATIC TOOLS TO CATCH UP TO CONSUMERS…
Mobile is another channel for reaching your target audience. As the amount of time spent on mobile has now surpassed the amount of time spent on a desktop, mobile is a critical channel for marketers who strive to get their target audience’s attention.

Mobile advertising in programmatic does not come without challenges. Unlike a relatively mature cookie-based desktop environment, the mobile programmatic ecosystem is still evolving, which means that attribution and targeting come with many limitations and caveats. This does not mean you should avoid mobile, quite the opposite.

MOBILE IS A GREAT OPPORTUNITY TO GET AHEAD OF THE COMPETITION… IT’S ALL ABOUT PRIORITIES…
Apparently phones are more important than our wallets. The modern consumer is always on. They shift seamlessly between devices to consume content whether it’s mobile, tablet, desktop or connected TV, as a brand you need to be able to reach them across devices.

DATA DRIVES PERFORMANCE…

PERFORMANCE DELIVERS ROI…

The more we know about consumers and their environment, the better we can calculate the value of an interaction. Accelerated Digital’s InCite Platform™ analyzes billions of data points every day, finding high-value opportunities for our clients and maximizing the programmatic advertising ROI.

CONTENT IS KING… BUT CONTEXT IS EMPEROR…
We understand how important it is to deliver the right content through the right channel. Our team works tirelessly to provide you with one point of access to the entire ecosystem.

GOING MOBILE: AN INTRODUCTION CROSS-DEVICE TARGETING…
As marketers have increasingly taken an audience-centric approach to marketing, cross-device targeting has become an essential part of their marketing strategy. The promise of delivering a consistent and cohesive experience to customers across channels and devices is a key part of the value proposition.

We’ll go through some of the basics of cross-device targeting: What is it? How does it work?

AN INTRODUCTION TO CROSS-DEVICE TARGETING…
You can break cross-device targeting into two distinct functions:
The first function is “cross-device” — the ability to match data and identify a single user across multiple devices. The desktop-to-mobile scenario is one of the more popular use cases, but cross-device can also encompass desktop-to-desktop, mobile-to-mobile and mobile-to-desktop (not to mention non-desktop/mobile devices, like TVs).

The second function represents the “targeting” aspect — the ability to deliver a targeted ad to that user across their different devices.

THE MOBILE FRAGMENTATION…

Mobile comes in different flavors, devices, operating systems, apps and so on. According to Digiday, 73% of the respondents define smartphones and tablets as mobile devices.

CROSS DEVICE…
Marketers want to know how their efforts are performing across all of these channels. This is where cross-device comes in.

It’s the ability to tie mobile and desktop devices to the same individual and to leverage the mapping for targeting, sequencing and reporting purposes. Cross-Device is a matter of tying different devices to a single individual. The challenging part is accessing and validating the mapping.

In the industry today, there are two standard methods for obtaining cross-device mapping: deterministic and statistical. Deterministic mapping matches devices to individuals via user data, such as login information.

The statistical approach uses contextual attributes, such as IP, time of day and browsing behaviors. The deterministic approach is much more accurate, but there are only a handful of large enterprises that possess these mappings at scale (Facebook, Twitter, Google, Apple) and they keep it close to their chests.

The other source of deterministic cross-device mappings is your own data. If you require consumers to login to your site or register to make a purchase, then you can capture their mappings once they do so using multiple devices. Although these mappings are limited to your existing customers, they are a great source of data for retargeting campaigns.

Currently, the industry does not offer any third-party validation or certification of statistically derived cross-device information. However, the advantage is that these mappings have a much greater scale.

Irrespective of how you get access to cross-device data, whether it’s through first or third-party deterministic data or using a statistical data provider, here are some of the key benefits of having this data:

Accelerated Digital InCite’s™ Marketing Operating System

  • Use intent data from one device to target individuals on other devices.
  • Optimize and run campaigns around individuals, not just devices (e.g. setup creative sequencing or frequency caps for the individual across any device.)
  • Activate data, automate execution and optimize interactions across all addressable media — delivering greater performance, transparency, and control to all marketers and a better experience to every consumer.
  • Optimizes every consumer interaction, analyzing millions of potential opportunities per second to determine the optimal combination of audience, media, message and price to achieve your marketing goals.
  • Integrates and executes cross-channel media and seamless workflow across RTB and programmatic premium channels — including display, video, social, mobile and emerging channels.
  • On-boards, segmentation, analysis and activation of online as well as offline data management from the first-party site and CRM data to third-party data providers.
  • Delivers a full spectrum of management capabilities to maximize messaging impact — from ad serving to dynamic creative, from brand safety to viewability and more.
  • Powerful & flexible analysis tools provide transparent insights into performance, media, audiences, attribution and economics, to support forecasting, profiling, data mining, hypothesis validation and new insights discovery.
  • Open APIs and a fully-supported developer community allow for flexible customization of solutions from analytics & dashboards to apps enabling new features & functionality, to fully customized end-to-end business solutions.

 

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