Explore the competitors’ financial performance, positioning, go-to-market approaches, services and offerings, client sales strategies, key wins, alliance relationships and more.
COMPETITIVE INTELLIGENCE:
- Incorporate external competitive and market forces into strategic planning
- Generate strategically relevant insights from research and structured analysis
- Enhance marketing, strategic planning, finance and operations
- Conform to antitrust and trade secret laws, legal and ethical best practices and the client’s corporate code of behavior
- Minimize decision risk and reduce uncertainty about external developments
- Source and package market data from analysts and other sources for distribution to key stakeholders; including, scope, shape, size, trends and opportunity areas
- Research and collate ‘fundamental truths’ in the economy to help local leadership determine key economic levers and develop a point of view
- Gather competitive information from primary sources; including media coverage about key competitors; industry players, SWOT analysis and capability intelligence
- Develop market analysis of traditional lines of business and emerging lines of business
- Deepen and refine your expertise in the sources and subject matter (issues and trends) that are relevant
- Forecasting market trends and modeling of data to size markets, etc.
- Innovative research techniques, tap into open data and other data trails, using data munging and visualization software
USES OF COMPETITIVE INTELLIGENCE:
- Develop corporate or business unit strategies
- Shape counter-competitive strategies against one or more competitors
- Prepare a new product launch, new market entry, or other strategic move in the market
- Benchmark other organizations
- Anticipate and plan for future market opportunities and disruptions
- Assess effectiveness of competitor’s market positioning and product messaging
Draw out implications of the research they do and tell a compelling, business-focused story about the data that is relevant to your business and clients.
Competitor insight studies are diverse and rich in the information they provide. These studies provide a comprehensive description of the competitive environment as well as detailed competitor profiles covering topics such as company characteristics, needs, views on supplier performance, investment plans, marketing strategies, financial data, expansion records and plans and much, much more.
